This post contains affiliate links.I want to kick off a new series on this blog where I want to give you a little insight into our business. I personally love to read stories from other entrepreneuers of how they are growing and managing their businesses, so I hope that this category on the blog will inspire some of you as well. Today I’d like to start with Pinterest, which has become one of the most important tools for growing our business within the last year. Let me show you why we decided to use it and how it brings us a lot of new visitors and traffic to our blog posts and products.
Why I love Pinterest (personal and business-wise)Probably like most of you I started using Pinterest for my daily inspiration – I pinned mostly recipes, outfit inspo, beauty hacks and DIY stuff for my apartment. I have signed up on Pinterest already four years ago and three of them I only pinned for fun and inspiration. When we finally decided to take the next step and go fulltime with our little business, one of the first questions was: How do we make people find our website and buy our products? I was looking for a way to increase our organic traffic because spending money on ads was not in our financial plan back then. That’s when I stumbled over the first blog posts that promoted Pinterest as the silver bullet for growing blog traffic. I think I’ve read them all, because what they promised sounded just to good to be true. But the more success stories I read, the more I was hooked and decided to give it a try. And I can tell you that today, after one year of using Pinterest for our business, we see awesome results, and I couldn’t be happier with this decision! Do you wonder how we use our Pinterest business account today and how we started out? Then read on through the next paragraph or scroll to the end if you just want to grab my 3 most important Pinterest tips for businesses (but you will miss our success strategy then!).
How we use Pinterest: Our personal pinning strategyWe started building our professional Pinterest account for this business around a year ago. The first thing to do was clean up my mainly inspirational, personal account and bring it in line with our blog topics and products. I converted all boards about recipes, DIY and fashion to secret boards, so I could still use them, and created a lot of new boards with topics that are directly related to our business and the products we sell. Pinterest is basically a search engine, so I made sure that I added meaningful descriptions and board titles and use our most important keywords. If you want to read more about keywords, and search engine optimization, give our Free SEO Guide for Beginners post a read!
Are Pinterest Courses worth the money?Don’t worry if you are just starting and wonder where I knew all this things from at the beginning. As said above, I read a lot of blog posts from successful pinners (this is my Pinterest board for all the tips I valued most), signed up for email courses and also took a few Pinterest online courses and bought ebooks. For example from Rosemarie from The Busy Budgeter (which I can’t recommend that much, it was not very up-to-date from my point of view) and the book on manual pinning by Mommy on Purpose (which had some great new ideas for me, so I’d recommend that one more if you want to read about other blogger’s strategies). I also took the Pinterest course of DIY blogger Caroline Preuss, which helped me a lot – unfortunately it is only available in German. In general, I can recommend spending money on these assets if you are serious about growing your Pinterest account, because they gave me a lot of input and ideas I hadn’t thought of. Especially if you are trying to find the one strategy that works for you, it’s great to discover how others did it and how they succeeded.
Do you use a Pinterest scheduler and how often should I post on Pinterest?It took us around 3-4 months to develop a solid strategy. During this time we tried out a lot, pinned product images from Etsy and our website, then started a blog to close it again (not properly enough planned, such things happen) and went back to only pinning product images and inspiration. After some time we slowly found out what was working for us and what not and I guess that for most businesses this is how it goes. Pinterest is not about throwing 5 pins on it and becoming a viral superpinner. You have to bring patience and endurance. After we had finally settled in and had developed a kind of Pinterest routine, things went on much more smoothly. In these first months where we pinned a lot (around 40-50 pins each day), we started using Tailwind to schedule pins. After more than a year, we still use it today, because it is a great tool to plan pins and get fresh content up on your boards every day (who has time to pin 30 pins at 20 different times each day?).
Pinterest Scheduling with TailwindI would definitely recommend using a scheduling tool. Tailwind is the only one we tried (obviously because I love it and stick with it for more than a year now) and I can’t compare to others, but it is very easy to use and has a schedule where you can see each pin that is planned and drag and drop your pins around. They also have this incredibly useful smart feed feature that will calculate when your audience is most engaged and automatically share your pins at these times. Tailwind will also show you very detailed analytics (way more detailed than the normal Pinterest analytics), which secretly is the feature I love the most. I’m a little statistics nerd and love to evaluate how my pins are performing and which boards get how many repins on what kind of content. It helps me a lot to find content ideas and decide which blog post to write next.
If you are new to Pinterest schedulers, you should definitely give it a try and find out if it helps you level up your Pinterest game. Use this link to sign up for a free Tailwind trial and schedule up to 100 pins for free.