Add your blog title as a header
Navigate to Settings > General.
Set your blog’s title as Site Title. You can add a description for SEO purposes – it’s recommended, although it won’t be displayed due to the theme’s design.
Add a custom logo/image as header
Navigate to Appearance > Customize.
Select Header Image on the left and click the „Add new“ button to upload a new header image. You can skip the cropping part. Don’t forget to click on publish!